You can use Boards on Pinterest to discover, organize, and share ideas.
Most Pinterest users come to the platform for inspiration. Pinterest is sort of like a social bookmarking site. As of the second quarter of 2021, the platform had 454 million monthly active users. Launched in the same year as Instagram, Pinterest is a social network where users can save and share visuals of anything they find interesting.
Alignment with the overall tone and feel of your Instagram account. So, exactly what makes for a ‘good’ Instagram post? It helps users to stay connected with dear ones, along with giving brands a platform to showcase themselves. The platform’s USP is that it’s easy to use. Today, Instagram’s audience can browse through Stories, Reels, IGTV Videos, Guides, and more. Originally, Instagram only allowed the posting of photos, but over time, the company expanded to videos. Instagram was launched in 2010, as a fun and easy way of capturing moments, and sharing them with friends and family. The platform has 1 billion monthly active users in 2021, and the growth spurt shows no signs of slowing down. Instagram has taken the social media world by storm.įrom businesses to celebrities to photographers to musicians, everybody is on Instagram nowadays. And if you want to market your brand on both platforms, this article will equip you with the nitty-gritty of doing so.īut first, let’s spare a few minutes to define both Instagram and Pinterest individually. Should you have the resources for just one platform, you’ll be able to make an informed choice between the two. So, in this article, we’ll compare and contrast both platforms on the basis of various parameters. As per a survey, firms expect their social spending to rise by 62% in the next 5 years. However, since achieving success on social media is getting harder over time, some businesses are striving to understand which social networks they should focus their attention on.īesides, let’s not forget that social media marketing requires a fair deal of money and time. Some brands successfully rock their presence on both platforms. Besides, Pinterest and Instagram users are drawn to completely different types of visual content-in terms of both subjects and aesthetics. However, the way they’re both consumed differs on multiple levels.įor starters, Instagram is about sharing content, and Pinterest is about discovering content. The question is very valid considering both social platforms rely on visual communication. Which is the right one for your business?
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